Broadly, how do you reflect on Hub88’s year so far, as we approach the fourth quarter?  

It’s been a strong year, both in terms of growth and the maturity of our product ecosystem. Over the last 12 months, we have significantly expanded our product portfolio and evolved how we develop our roadmap. By strengthening our product leadership team and the product management function, we have moved from a reactive development model to a more customer-aligned and product-led approach.

We have invested more time in understanding the pain points our operators and suppliers face day to day, combining their feedback with platform analytics – and identifying where their workflows most commonly encounter friction. The result is we are building solutions that help partners operate more effectively, launch new content faster and scale with less complexity. This shift has contributed to the growth and recognition we have seen across the business.