How has your experience in North American online casino markets differed from elsewhere, when it comes to player habits and innovation? 

A patchwork regulatory structure has shaped the US in a way few other regions have. Operating across New Jersey, Michigan, Connecticut, Pennsylvania and Delaware has meant tailoring content and go-to-market approach state by state rather than treating North America as a single territory, which is a very different discipline to launching across an established regulatory bloc. 

Player habits reflect that too. US players have come to online casino partly through the same operators and apps that brought them into sports betting, and also by following the legacy land-based brands they already know.