Digitain Q&A: How to drive sustainability across Asian market
Global Gaming Insider speaks with Terry Lee, Digitain’s Head of Asia Region, on how a tailored localization strategy and deep market understanding drive sustainability across APAC.
What are Digitain’s key priorities for Asia over the next 12–24 months?
Our priority is to continue building a strong, sustainable regional presence, rather than focusing simply on growth for growth’s sake. Asia remains an incredibly dynamic region, so a major focus for us will be strengthening our relationships with local partners and continuing to develop solutions that address their needs.
We also see significant opportunities to support operators as markets become more regulated and competitive. As this happens, areas such as PAM, CRM, compliance, player engagement and product differentiation become increasingly important.