Gambling 2030: The future of marketing and player acquisition
Bigger budgets and louder ads used to get you podium position. In 2030, the operators that win may be the ones you barely notice at all, writes Jack Found…
If you’d asked an operator in 2016 what a winning gambling brand looked like, you’d have likely got a fairly predictable answer: big bonuses, aggressive affiliate deals, a primetime TV slot, rapid expansion into new markets and a VIP desk working overtime. It was a simple formula – and for a decade it worked.
Well… It doesn’t really work anymore. Not because any single piece of it broke, but because almost all of it did at once. The UK has pushed Remote Gaming Duty from 21% to 40%. The Netherlands has raised its gambling tax three times in three years, to 37.8%. Sweden, Romania and others have moved in the same direction, and Brazil’s newly regulated market... is provisionally no more.