Going into ICE 2026, how do you believe DATA.BET has embodied the conference’s ‘Growing the Power of Play’ theme over the past few years?    

In the past few years, DATA.BET has grown beyond its original focus on esports. We began by showcasing our esports strengths, including live events such as the Esports Arena at ICE 2024. 

Now, we are taking a broader approach with our sportsbook offerings. As the market evolved, we began working more closely with casino operators, growing our audience together and demonstrating how sports betting can enhance the value of existing casino products.  This growth aligns with the industry’s shift, where play becomes more powerful when different areas are connected through technology and data. 

Today, DATA.BET is not only about esports betting; we are a leading sportsbook solution supplier, supporting operators, platforms, and casinos alike, helping them grow through diversified and scalable products. 

If you were given the time to attend all the panels at ICE, what areas of discussion would be the most important to you and DATA.BET?    

From a personal perspective, I would focus on sports trends and innovative marketing approaches within the betting and gaming industries.  

From a DATA.BET side, the most critical discussions would be around technology, data, and product development. Our work involves multiple departments, but the most substantial impact comes from our data science, technical, and trading teams, who continuously improve our technology and drive innovation across the product. 

We place particular emphasis on our sports and esports offerings, as these are core areas where we invest the most time, resources, and expertise. Panels focused on scalable solutions, integration, and measurable performance are especially relevant to us as a data-driven company. 

What kind of esports culture do you think ICE fosters that is unique to the conference?    

Esports is still considered a niche within the broader gaming industry, but ICE plays an essential role in changing that perception. What made ICE unique for us is its commitment to providing esports with a real, visible platform through dedicated esports panels, a structured agenda, and previously, through the esports arena itself. These initiatives helped bring esports into the mainstream gaming conversation rather than keeping it on the sidelines. 

For our company, ICE 2024 was a pivotal moment where esports emerged as a powerful tool for visibility and industry positioning. During the event, we, with the organizers, hosted an esports arena where attendees could compete both with each other and against professional sim racers, creating hands-on engagement and live interaction. In addition, DATA.BET was a headline partner of the Esports Betting Conference, which further strengthened our presence and positioned us at the center of industry discussions around esports and betting. 

It proved that when esports is appropriately integrated into a major conference like ICE, it attracts strong attention and delivers measurable engagement. As we opened a new chapter, DATA.BET attends the exhibition as the sportsbook solution supplier, and we expect to achieve positive outcomes from our presence at the event. 

What can people expect to see from DATA.BET in that area this year, especially that they may not have seen before? 

This year, DATA.BET is presenting its solution, focusing on how different products, features, and integration models work together within a single ecosystem. For the first time, we are presenting an offering specifically designed for online casino operators. At the stand, we explain how this solution works, how it can be integrated, and how our Single Page Application (iFrame) can be customized and adapted. 

Of course, we continue to present the full scope of our sportsbook solution and highlight several recently introduced features, such as Bet Boost and Picture-in-Picture, all designed to enhance the user experience, increase flexibility during live events, and give operators greater control over engagement and risk management.  

Additionally, we’ll have interactive activities at the stand. Visitors will be able to take part in a business card lottery, where randomly selected participants will receive a prize. Alongside this, the company will run a social media engagement by inviting attendees to interact with cosplayers inspired by iconic characters from the world’s most popular esports titles. 

How did your experience at ICE 2025 shape your roadmap for the year, and what areas of this do you hope to replicate or build on in 2026?   

At ICE 2025, DATA.BET attended the event as visitors. The event was held in Barcelona for the first time, and our team participated in the exhibition to observe the new format and connect with the industry. As a data-driven company, every decision we make, including event participation, is based on results, value, and measurable outcomes. In 2025, it was more effective to pause, reassess, and prepare for a more substantial return. 

That decision enabled us to refine our positioning, expand our offerings beyond esports, and prepare to return in 2026 not just as an esports company, but as a sportsbook solution supplier, alongside other major industry players.