Premium Connection Bally’s Intralot Premium Connection GG.BET Affiliates Premium Connection SmartSoft Premium Connection GammaStack Premium Connection 1w Premium Connection bet365 Partners Premium Connection DATA.BET Premium Connection Global Gaming Awards Premium Connection Boomerang Partners Premium Connection N1 Partners Premium Connection Euro Games Technology Premium Connection GammaSweep Premium Connection JDB Gaming Premium Connection GR8_TECH Premium Connection ReferOn Premium Connection Logifuture Premium Connection Kanggiten Premium Connection 1spin4win Premium Connection OMNIPLAY Premium Connection TRUEiGTECH Premium Connection 1xBet Premium Connection Z-Gaming Premium Connection BetConstruct Premium Connection Galaxsys Premium Connection Imagine Live Premium Connection Bally’s Intralot Premium Connection GG.BET Affiliates Premium Connection SmartSoft Premium Connection GammaStack Premium Connection 1w Premium Connection bet365 Partners Premium Connection DATA.BET Premium Connection Global Gaming Awards Premium Connection Boomerang Partners Premium Connection N1 Partners Premium Connection Euro Games Technology Premium Connection GammaSweep Premium Connection JDB Gaming Premium Connection GR8_TECH Premium Connection ReferOn Premium Connection Logifuture Premium Connection Kanggiten Premium Connection 1spin4win Premium Connection OMNIPLAY Premium Connection TRUEiGTECH Premium Connection 1xBet Premium Connection Z-Gaming Premium Connection BetConstruct Premium Connection Galaxsys Premium Connection Imagine Live

A gaming evolution: Winfinity's CPO on standing out at ICE

Olegs Gorjacevs, Winfinity CPO, discusses the supplier’s plans for ICE 2026 Barcelona and how it will influence the company’s roadmap.

86-88-winfinity
86-88-winfinity

Ahead of ICE Barcelona 2026, how has Winfinity set its strategy apart compared to other conferences? 

We’re approaching ICE Barcelona 2026 with a very clear idea. For us, this event isn’t just another conference; it’s a key moment in our brand’s transformation. We’re coming with a clear and powerful message: Winfinity is evolving and focusing on active growth, and we’re introducing the “Whole New Winfinity” concept to the market. 

Overall, what are Winfinity’s primary goals for this conference? 

Our main goal at ICE Barcelona 2026 is to announce this new stage for Winfinity and solidify our position as a provider focused on growth, scaling, and innovation. We want to demonstrate that these changes are not just future plans, but a strategy already in motion. 

One major focus is the significant expansion of our game portfolio, growing from a few dozen games in three main genres to over 100 products. At the same time, we’re continuing to develop our core Live portfolio by opening new Blackjack tables and planning to launch another Game Show. 

At ICE, we’re showcasing several key directions at once. First, our updated visual identity, which reflects our new vision and ambitions. Second, we’re actively working on iGaming licensing, which will open up new markets and strengthen trust with our partners. We’re also boosting our niche products. For example, we’ve already launched RNG games and plan to scale them further. In addition, we’ll be emphasizing our promotional tools at ICE, including promotions like WDrops and upcoming tournaments. We’ll also showcase our various customisation options for partners, ranging from dedicated tables to flexible betting limits and dynamic bets. 

After the recent integration of instant games into your portfolio, do you plan to showcase this offering at ICE and, if so, how? 

Yes, definitely. RNG is a key area we began developing in 2025, and it will be our primary focus at ICE Barcelona 2026. At the same time, we’ve gone beyond the classic approach to RNG products. We haven’t just created another instant game – we’ve built an effective tool to introduce RNG players to Live games. 

With just one click on Play Live, players can seamlessly switch to the Live format. This solution works well across different geographies and usage scenarios, offering a flexible gaming experience that adapts to players’ preferences. 

In this way, RNG becomes a natural entry point into the authentic Live experience, placing players just one click away from real dealers and the atmosphere of a real casino. At ICE, we plan to present our partners with the first real results and performance metrics from our Instant Play games to demonstrate how this approach works in practice. 

How do you anticipate your ICE experience will go on to influence Winfinity’s broader 2026 roadmap? 

ICE Barcelona 2026 will be a major benchmark for our entire 2026 roadmap. Beyond presenting our renewed brand and strategy, the event will allow us to gather direct feedback from partners and operators across different markets. 

These insights will directly inform our product priorities and expansion strategy, ensuring our roadmap aligns with market demand and drives company growth.