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Fresh and different: Galaxsys CEO previews ICE 2026

Galaxsys CEO Hayk Sargsyan previews the supplier’s trade-show plans for Barcelona.

82-84-galaxsy
82-84-galaxsy

When going into a show like ICE, what kind of specific outcomes are you hoping to achieve by the end of the week?  

Going into ICE, we’re looking to do more than just show up – we want to make real connections. By the end of the week, we hope to strengthen relationships with our current partners, meet new ones and initiate conversations that could turn into long-term partnerships. At the same time, we want people to leave our stand thinking, “Galaxsys is doing something fresh and different,” whether that’s through our games, our tools, or just the way we approach game development.  

What are three ways in which you believe Galaxsys has built upon its ICE 2025 showcase ahead of this year’s show?  

Just a year ago at ICE, we were presenting concepts for our first slot games and now our slots portfolio has grown to over seven titles, with several new releases on the way. This clearly shows that we’ve delivered on our promise to enter the slots vertical. We stepped into slots fully aware of how competitive and mature the space is, which is why our focus isn’t on volume, but on experience. We design our games around modern play habits, with shorter sessions, clear bonus structures and mechanics that feel rewarding without unnecessary complexity.

At the same time, we’ve expanded our fast games portfolio, including one of the most trending themes on the market with our Chicken Crash game. Its strong performance reflects how closely we follow player behaviour and industry trends, allowing us to launch titles that resonate quickly and effectively.

Alongside product growth, we’ve also strengthened our support for operators. Through improved promotional tools and customisation options, we’re helping partners engage their audiences more efficiently and scale their businesses with confidence. At this year’s ICE, we’re proud to demonstrate this progress, share what’s coming next, and share how Galaxsys continues to push innovation across multiple game types. 

What can delegates expect to see from Galaxsys at this year’s ICE that they’ve never seen before? 

This year, our stand will put the spotlight on our growing slot portfolio, as well as our top-performing games, Maestro and Tower Rush, and the most anticipated game, Chicken Crash. Visitors will have the chance to try all of these games firsthand at our demo stations, getting a real sense of the gameplay, features, and excitement that make Galaxsys experiences unique.

We always aim to give delegates a first look at games that are about to launch, alongside our most popular titles, so they can expect to see some games that haven’t been officially released yet. Beyond that, we’ll also be showcasing how our promotional tools work behind the scenes, giving a glimpse into how Galaxsys supports partners in creating personalised and engaging player experiences. Delegates can expect to see a mix of hands-on gameplay, innovation and practical insights. 

How does Galaxsys approach the challenge of showcasing its latest online offerings in the sprawling face-to-face setting of one of the largest industry conferences? 

At a massive event like ICE, the challenge is standing out in a busy, fast-paced environment. Our approach is all about creating interactive, hands-on experiences. Instead of just showing screenshots or slides, we let delegates play our games, explore new features and see our operator tools in action. Our team is on hand to guide visitors, answer questions and show exactly how our solutions work in real-world settings. By turning our online offerings into something tangible and memorable, we make it easy for people to understand not just what Galaxsys does, but why it matters for their business.  

Overall, how do you hope your experience at this year’s ICE will set up the business for 2026 and beyond?  

Looking ahead to 2026, we’ll continue expanding across crash games, fast games and slots, bringing fresh ideas to the table while also building on mechanics that players already know and love. ICE gives us the chance to connect with partners, show our innovations and gather insights that will guide this growth. We want delegates to leave knowing that Galaxsys isn’t just keeping up with the industry – we’re shaping its future, pushing creative boundaries, and creating games and tools that benefit our partners.