Scientific Games has expanded its linked game portfolio with the omnichannel launch of Game Show Experience, which offers lottery winners the chance to receive up to $10m in cash prizes and an experiential prize package to Los Angeles, California in fall 2027.
"The incredibly broad and sustained appeal of these classic TV game show brands makes the Game Show Experience a perfect promotion for lottery, bringing to life the surprise, joy and wins that players love in game shows," Scientific Games VP of Licensing Tina Hoover said.
"We were really impressed by how strongly these classic game show brands performed in the consumer study. Players clearly love them, and that kind of response is exactly what drives participation and excitement for a Linked Game."
Each of the titles are themed around well-known television game shows, such as The Price is Right, Family Feud and Press Your Luck, with all programs currently under the Fremantle brand.
Game Show Experience includes instant, fast play and digital games for lottery consumers, as those who win the trip to Los Angeles will also be given the opportunity to attend a live taping of The Price is Right.
Scientific Games first launched its linked games portfolio in 2007 and chose to expand the offering after a Seven Kingdoms Experience event in Napa, California where nearly 100 winners were in attendance.
According to lottery supplier, its white glove events and multi-state linked games represent a total combined value of over $6.6bn since inception. Scientific Games has also released linked game titles under brands such as Deal or No Deal and Willy Wonka & The Chocolate Factory.
Scientific Games and Brightstar Global Solutions, a wholly owned subsidiary of Brightstar Lottery, partnered to form SPL on January 5, a new lottery enterprise operating in São Paulo State, Brazil
