As many in the industry are probably aware, ICE Barcelona 2026 is taking place next week from 19-21 January.
This expo is one of the biggest in the gambling space, attracting over 600 global exhibitors each year and accommodating 65,000+ visitors from 186 countries.
There will be more than 200 expert speakers across the different panels, while 300+ regulators will gather to discuss the latest in compliance.
On the topic, visitors can expect conference talks on driving engagement in lotteries, the role of algorithms in illegal casino marketing, surviving advertising restrictions, an esports betting conference, a discussion on how fraudulent deepfakes are evolving and more.
Alongside the conferences, ICE will be host to several stages, such as the Enterprise Stage and Pitch ICE Stage for those looking to accelerate their brand.
The winners of the Global Gaming Awards EMEA will be announced during an exclusive presentation ceremony at the end of Day One.
For people who are most looking forward to the networking opportunities, there are plenty of parties and events scheduled across the week.
ICE Welcome Drinks will take place on Sunday, giving travellers the perfect opportunity to settle in before the first day of the expo.
Other highlights include the ICE Opening Ceremony, World Gaming Unwind, the LMG Football Experience and the Networking Dinners at L’Olive BCN.
For a full breakdown and ICE Expo Guide, we have an ICE Preview Magazine available to read now.
It is estimated that more than two million meetings are held during the week of ICE
