Pragmatic Play has extended its partnership with Belgian operator Madison Casino through the launch of four branded live casino tables, strengthening its presence in one of Europe’s tightly regulated online gaming markets.
Under the new agreement, Madison Casino is now live with a dedicated Blackjack X table and three Auto Roulette Smart Studio tables, all customised to reflect the operator’s branding.
The casino operates under a Belgian Gaming Commission licence and the new tables have been deployed in line with local regulatory requirements.
The branded tables are broadcast from a dedicated live casino studio and make use of Pragmatic Play’s customisation tools, allowing operators to tailor visual elements and gameplay environments while retaining full compliance.
The Blackjack X table includes enhanced gameplay features, while the Auto Roulette Smart Studio tables are designed to deliver a consistent, brand-aligned experience at scale.
The launch adds to Pragmatic Play’s growing portfolio of branded live casino solutions, which have increasingly been positioned as a way for operators to differentiate their live offerings without the operational complexity of running proprietary studios.
Mark Maislish, Pragmatic Play Chief Revenue Officer, said: “We’re proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing flexible customisation options that enhance operator identity and player engagement.”
Maislish added: “These include both Smart Studio and fully dedicated environments, giving operators a choice in how they deploy branded live content.”
Michel Thomas at Madison Casino said: “Madison Casino’s priority is to provide a secure, fast and fully Belgian gaming experience. Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players’ expectations.”
The Belgian launch follows a broader period of expansion for Pragmatic Play across regulated jurisdictions, as suppliers continue to adapt live casino products to meet local compliance and branding demands.
In December 2025, Pragmatic Play expanded its footprint in Latin America through a multi-vertical partnership with Peruvian operator Loterías Torito. The agreement brought slots, live casino and virtual sports content to the regulated Peruvian market, including titles such as Auto Mega Roulette and Blackjack X.
Pragmatic Play distributes slots, live casino, bingo and virtual sports through a single API and continues to prioritise growth through partnerships with licensed operators in regulated markets
