Scientific Games has introduced a new iLottery program with the Delaware Lottery in hopes of driving long-term, sustainable growth for contributions to education, health and social services, public safety and other services across the state.
The online sales program will look to expand upon the Scientific Games’ products already utilized by the Delaware Lottery, including sports betting, self-service vending technology, instant game management programs and retail point-of-sale technology.
"As the provider of the Delaware Lottery's online loyalty program and retail games, Scientific Games has a unique understanding of our players and our full lottery offering,” Delaware Lottery Director Helene Keeley said.
“iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games. Launching an integrated, state-of-the-art iLottery program as part of the Delaware Lottery Players Club offers our players the opportunity to experience the thrill of playing how they choose—at retail or online—so we can continue driving maximum transfers to the state's General Fund."
The new iLottery program is part of the supplier’s Momentum ecosystem, and is currently integrated within Delaware Lottery’s retail management system. Features include a mobile-first design, responsible gaming initiative, eInstant games and the SG Content Hub.
Scientific Games President of Digital Matt Lynch also spoke on the launch, having said, "We are excited to bring our global expertise, content and technology to the Delaware Lottery with an evolutionary iLottery solution developed to adapt to consumer play preferences and market trends.
"The Delaware Lottery has a strategic vision. Their leadership's forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programs."
Customers will also be provided player reward opportunities through an integration with the existing Delaware Lottery Players Club, which is currently available for both retail and digital play.
Full player registration for the iLottery program requires an “industry-standard” know-you-customer process and healthy play features such as budgeting and opt-out assistance.
Scientific Games and Brightstar Global Solutions, a wholly-owned subsidiary of Brightstar Lottery, partnered to form SP Loterias SPE S.A. on January 5, a new lottery enterprise operating in São Paulo State, Brazil
