The Swedish trade association for online gambling, BOS, has commissioned an independent report from law firm, Nordic Legal, to investigate ways Sweden could improve its gambling regulation.
The report compares Sweden's framework unfavourably to Denmark's and makes 19 recommendations to the Government and Swedish gambling authority, Spelinspektionen.
In its fight to combat black-market online gambling operators, Spelinspektionen has been targeting 90% channelisation of domestic players into regulated online gambling channels.
The most recent survey estimated that channelisation stood at around 85%, up from 'significantly below 50%' before re-regulation in 2019, but still below target.
Denmark, according to this BOS-commissioned report, has always had higher channelisation thanks to what is described as a "clearer and more proportionate" regulatory framework - though the report admits Denmark's system is more challenged than some might think.
More repressive measures in Sweden are seen as being to blame for comparatively poor channelisation, with a regulator that is seen as being quick to dole out maximum punitive measures for infractions.
Nordic Legal compares this with the culture in Denmark, where a 'dialogue-oriented' relationship between authority and licensees is thought to be more productive.
Gustaf Hoffstedt, Secretary General of BOS, said: "We hope that the report will be a useful tool and encourage Sweden to find inspiration in several of the measures and approaches that have been so successfully implemented in Denmark."
Within its recommendations, the report asks that the Gambling Ordinance be amended to allow for a more flexible product offer, essentially allowing regulated operators to create an attractive enough product that it can compete with the black-market operators.
BOS has been embroiled in a war of words with state operator Svenska Spel, with each disagreeing on the best approach to improving channelisation
