EstrelaBet has announced its official sponsorship of the Kings Cup Brazil broadcasts on CazéTV. The partnership builds on the company's long-term collaboration with the digital broadcaster led by Casimiro Miguel.
Renan Cavalcanti, EstrelaBet's CMO, said: "The Kings League has attracted an increasing number of admirers in the country. It symbolizes the reinvention of football in various aspects, highlighting the value of spectacle with emphasis on entertainment, an element naturally linked to the betting universe.
"Our presence in the broadcasts is an excellent opportunity to connect with the audience, presenting the brand in a light and relaxed way, characteristics that are trademarks of CazéTV."
EstrelaBet and CazéTV have worked together since the 2022 FIFA World Cup, with EstrelaBet previously sponsoring broadcasts of the Brasileirão, Paulistão, Campeonato Carioca, and the Women's World Cup.
Created by former Barcelona player Gerard Piqué, the Kings League features a 7-a-side format with innovative rules, shorter matches, and strong participation from influencers and former athletes.
The Brazilian edition will include ten teams divided into two groups, featuring personalities such as Neymar Jr., Jon Vlogs, Luva de Pedreiro, Toguro, and Ludmilla.
Earlier this year, EstrelaBet also served as the official sponsor of CazéTV's coverage of the Kings League Club World Cup, reinforcing its strategic focus on sports entertainment and digital fan engagement. The partnership reflects the operator's broader marketing approach of integrating sports, culture, and technology to reach a younger, connected audience across multiple platforms.
The winning team from Kings Cup Brazil will advance to the Kings Cup Américas on November 21, where it will face the champion of the Mexican edition
