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Atlas World Sports launches new DFS product, outlines future expansion

AtlasDFS is currently live with offerings for the NBA and will expand to include sports such as the PGA and NHL by Q2 2026, as well as the MLB and NFL toward the conclusion of this year.

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Atlas World Sports launches new DFS product, outlines future expansion
Key Points
The DFS platform utilizes a pick ‘em format where users select more or less on specific stat projections for between two and six players per entry
Atlas World Sports Director of Product Kevin Koeppel previously founded the No House Advantage DFS product, which later transitioned to Betr

Atlas World Sports has joined the daily fantasy sports (DFS) market with the launch of its new AtlasDFS product, which offers a pick 'em format where users select more or less on specific stat projections for between two and six players per entry. 

"Adding AtlasDFS completes the picture for our users," Atlas World Sports Co-Founder and CEO Robert Kraft said.

"Whether you're shopping for the best line, tracking live stats or building a daily fantasy lineup, you can do all of it with Atlas. That's what we've been working toward."

AtlasDFS is currently live with betting offerings on the NBA, and plans to extend its services to include the PGA Tour and NHL by the second quarter of 2026. The DFS platform will also offer wagers for the MLB by July 2026, as well as the NFL this fall. 

"Our goal is to build a next-generation fantasy sports experience that blends everything fans love about daily fantasy with the real-time power of sports betting insights," Atlas World Sports Director of Product Kevin Koeppel said. 

Koeppel previously founded the DFS product No House Advantage, which eventually transitioned to Betr in 2023, and was brought on to lead Atlas World Sports’ fantasy sports division. 

Atlas World Sports stated the launch of its new DFS product “grew out of a strategic acquisition" which was completed in October 2024, and has now been integrated into the company’s broader ecosystem. 

On February 23, Dabble extended its social-first DFS operations to Colorado, as the entity’s continued growth across the US represents another “strategic milestone” in national expansion efforts.

Colorado now represents the 31st US state in which Dabble conducts DFS business, and follows the operator’s recent launch in Arizona on February 5.

Good to know

VIP Play announced its entry into the DFS segment on January 8, targeting a US market valued at between $10bn and $13bn annually and an estimated base of 15 to 25 million adult participants

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