PrizePicks has formed a new strategic partnership with Bob Does Sports, naming the operator as the exclusive fantasy and paid sports entertainment partner of the golf, sports and lifestyle brand.
The partnership will also include always-on social integrations across multiple platforms, paid media and content collaborations, live event appearances and in-game “sweats” for major sporting events.
"We're thrilled to welcome Robby and the entire Bob Does Sports team back to PrizePicks," PrizePicks SVP of Partnerships Joey Molko said.
"This partnership is about bringing fans closer to the sports and creators they love, creating more engaging experiences that reflect the energy and passion of our community."
The Bob Does Sports brand is currently led in part by Robby Berger, who represented one of PrizePicks’ earliest content partners, having worked with the operator from 2021 to 2023.
Berger spoke on his previous relationship with PrizePicks, having said, "PrizePicks and I go way back, before Bob Does Sports was the Bob Does Sports it is today.
“Bringing it back now with the whole squad is a full-circle moment. Our audience lives for competition, big personalities and real-time chaos, and PrizePicks lets them be part of it. And with Bob HQ opening soon, we're about to take everything to another level."
The collaboration will also look to drive original programming for Bob Does Sports’ soon-to-launch Bob HQ in Jupiter, Florida, a content and event hub meant to enhance production, brand integrations and live fan experiences.
Bob Does Sports’ live-streamed golf challenges and tournaments will be displayed on the PrizePicks platform to offer fans a chance to engage with the brand’s roster of content creators.
PrizePicks formed a multi-year partnership extension with media organization Shots through 2028 on January 29, allowing the operator to maintain category exclusivity across sports entertainment
