KSA launches dual campaigns to tackle gambling harm

The KSA is launching two new campaigns in November to raise awareness of gambling-related harm and promote the country's Gambling Stop programme.

The initiatives, OpenOverGokken and Gokstop, target different audiences, with one encouraging parents to discuss gambling with their children. At the same time, the other seeks to motivate young adults experiencing gambling problems to consider self-exclusion.

OpenOverGokken: encouraging parental conversations about gambling risks

The OpenOverGokken campaign targets parents of teenagers and young adults aged 16 to 25, encouraging them to discuss gambling and its potential risks before problems arise.

The KSA highlights that young people encounter gambling through various channels, including social media, online videos, advertisements and video games. However, parents may be unaware of their children's exposure or unsure how to approach the subject.

Under the message 'talk to your child about gambling in time too,' the campaign features young people discussing how their parents approach sensitive subjects such as sex and safety, raising the question of why gambling should be any different.

The initiative builds on the launch of OpenOverGokken.nl in 2025, an independent information platform that provides guidance on online gambling and practical resources to help parents start conversations with their children.

Gokstop: encouraging  at-risk young adults to take the first step towards self-exclusion

The second campaign focuses on the Gambling Stop programme and encourages people experiencing gambling-related problems to take action.

Targeting primarily young adults who are already experiencing gambling harm or are considered at increased risk, the campaign also addresses friends and family members, highlighting their potential role in supporting someone towards self-exclusion.

Under the slogan 'Every moment is a Gambling Stop moment,' the initiative aims to demonstrate that deciding to stop gambling does not require a major life event or a particular turning point. Instead, the decision can be made during everyday situations.

Unlike previous campaigns, which focused more heavily on rebuilding life after registering for Gambling Stop, the latest initiative places greater emphasis on the moment of deciding to take that step.

Through relatable everyday scenarios, the Ksa aims to make self-exclusion feel more accessible.

Both campaigns reflect the regulator's broader efforts to strengthen gambling harm prevention, encourage earlier intervention and make seeking help a more approachable step for those affected.