The Greek Gaming Commission (EEEP) has moved to strengthen its public profile and regulatory visibility as Greece prepares for changes to its gambling framework under a new Ministry of Finance bill.
The authority has signed two contracts, one for a nationwide television campaign featuring public interest messages and another for a quantitative survey assessing public awareness and trust in the regulator.
The television campaign will run for 12 months in four cycles across major Greek broadcasters including ERT, Alpha, Mega, ANT1, Star, Open and Skai.
It will also be broadcast on regional and niche channels. The contract covers distribution, monitoring of airtime and reporting, but does not disclose the content of the messages.
The aim of the campaign is to shape the Authority’s public image through informational material.
Alongside this, the EEEP has commissioned Pulse RC to carry out a nationwide survey on its institutional image. The study will measure public awareness of the Commission’s role, perceptions of its effectiveness and levels of trust in gambling market supervision.
The developments come as the Ministry of Finance prepares reforms to Greece’s regulatory framework, including stronger enforcement powers for the EEEP, expanded investigative authority for inspectors and tougher penalties for illegal operators, affiliates and promotional activity.
At the same time, the market is closely monitoring rising taxation on online casino games, with industry stakeholders warning that without effective action against illegal activity, higher taxation could push more players into unlicensed markets.
Total gross gaming revenue (GGR) in Greece rose 6.7% to €3.07bn ($3.56bn) in 2025.
The Greek Government will raise taxes on online casino player winnings from 1 July 2026, with new rates amounting to 20% for winnings between €100 and €500, and 30% for amounts over €500
