Ana Gaming-owned brand 7K has launched a new World Cup-themed digital sticker album, introducing a gamified experience designed to increase user engagement throughout the tournament.
Named the 7K Sticker Album, the feature includes 141 exclusive digital stickers that can be collected through platform activities such as missions, check-ins and challenges linked to the competition.
According to the company, the initiative was developed internally and forms part of its broader strategy to combine technology, entertainment and user engagement through interactive digital experiences.
“We highly value the customer experience and continually work to make it more complete and dynamic. The 7K Sticker Album arose from a genuine perception of what bettors would like to find on our platform,” said Antonio Guerardi, CMO of Ana Gaming.
"All decisions are based on behavioral data and market perception. With this, we created a gamification service that concretely differentiates us in the sector."
The company also said the concept was inspired by the long-standing popularity of football sticker collecting and sought to combine that tradition with real-time engagement during the World Cup.
“We believe that the future of entertainment involves the ability to create experiences that are increasingly relevant, personalized and connected to people's behavior,” stated the company.
Ana Gaming added that the project reflects its ongoing focus on personalization and user experience, using gamification tools to create additional touchpoints for customers beyond betting activity.
Recently, Ana Gaming appointed Guilherme da Mata Fiorin as its new Sportsbook Superintendent. The company said he will support the continued development of its sportsbook operation, with a focus on integration, analytics and operational performance.
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