MrQ has announced a new football sponsorship agreement that will see its branding appear on the front of Queens Park Rangers’ shirts for the 2026/27 season.
The partnership was revealed by MrQ Founder and CEO Savas Fellas, who described the deal as a meaningful milestone for the business.
In a social media post, Fellas noted a personal connection to the area surrounding the West London club, having spent part of his early career around Queens Park.
Fellas also suggested the partnership aligns with MrQ’s identity, highlighting similarities between the company’s challenger-brand positioning and the club’s independent character.
Credit for helping to secure the agreement was given to CMO Adam Ryan and the wider marketing team, alongside media-buying partner Matt Way.
The announcement follows a period of increased marketing activity from MrQ. In late 2025, the operator launched its “The Casino You Love to Hate” campaign, a brand repositioning effort designed to differentiate the company through more direct and unconventional messaging.
The campaign generated significant discussion within the industry, with supporters praising its transparency and critics questioning aspects of its tone and approach.
Some executions were also rejected under Advertising Standards Authority (ASA) guidelines, though MrQ stood by its approach.
MrQ’s “The Casino You Love to Hate” rebrand launched in 2025 and was designed to distinguish the operator through more direct and unconventional marketing compared to traditional online casino advertising
