In anticipation for the FIFA 2026 World Cup, Hard Rock Casino has announced its new “All Teams. One Place” campaign and will partner with global football star Lionel Messi.
The sweepstakes will open from June 15 to July 31 and will feature a meet-and-greet with the man himself.
"This summer unites fans from around the world in their love for the game and pride for their country," said Messi.
"I've always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together."
Messi will star in a new ad filmed at Seminole Hard Rock Hotel & Casino Hollywood and a new Messi Legendary Burger that is crafted in collaboration with the star.
"This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
Along with the meet & greet, the winner will receive a roundtrip airfare to South Florida and a two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood.
The four runners-up will each win a hotel stay at one of four Hard Rock Hotel properties – Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos or Hard Rock Hotel New York.
Alongside a “Messi Legendary Suite” available at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood.
There will also be loyalty point prizes and a global loyalty program that rewards members for committing to notable causes.
Seminole Hard Rock Casino was named an Official Miami World Cup 2026 Host City supporter
