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Fennica Gaming expands into six new markets this year

Fennica Gaming has expanded into six new markets in the first half of the year, strengthening its international footprint across Europe and beyond through new partnerships with lotteries and licensed operators.

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Key Points
Fennica Gaming entered six new markets in the first half of the year including Saxony and Baden-Württemberg in Germany, Canada, Mexico, the Czech Republic and Iceland
Fennica games are already present in nearly 20 countries across three continents

Fennica Gaming, the game development branch of Veikkaus, has reported entering six new markets in the first half of the year.

The supplier entered the German states of Saxony and Baden-Württemberg, Canada, Mexico, the Czech Republic and Iceland.

Its games are already present in nearly 20 countries across three continents.

In Saxony, Germany, Fennica partnered with Sachsenlotto and launched eInstants at the beginning of the year. Similarly, this month, it launched the same product category in the German state of Baden-Württemberg, in partnership with Lotto Baden.

Fennica Gaming’s eInstants were launched in Czechia in April for Allwyn Česko’s players. This launch aligns with Fennica Gaming's strategic goal of becoming a leading B2B partner for state lotteries and major licensed operators across Europe and beyond.

In May, the company partnered with Íslandsspil to launch electronic gaming machines in Iceland.

Outside Europe, at the beginning of the year, Fennica Gaming expanded its partnership with Loto-Québec, launching eInstants in Canada along with online casino games. The launch brought Fennica’s full online game portfolio to Loto-Québec players.

Mexico joined the Fennica network in February when Fennica Gaming’s casino games were added to Novibet’s portfolio.

The company noted:  ‘’Fennica Gaming will continue its strong growth and expansion  into new markets. Finnish games, services, and strong gaming industry expertise are qualities that Fennica Gaming possesses and for which there is growing demand around the world.’’

Meanwhile, its parent company Veikkaus is gradually introducing a new 'individual care' safer gambling model in anticipation of the gambling market liberalisation.

Good to know

Fennica Gaming operates across three continents and 18 countries, with more than 140 games in its portfolio

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