Station Casinos is celebrating its 50th anniversary in Las Vegas with a new citywide brand campaign, set to debut at Palace Station on July 1 prior to a drones and fireworks show presented by the operator.
As part of the new campaign, Station Casinos also unveiled a fresh logo for the operator’s brand, created to pay tribute to the company’s origins while also introducing a more contemporary design.
The campaign will look to celebrate the operator’s legacy, connection to Las Vegas locals and its past and present employees, consisting of broadcast spots, social media activations, photo booths, custom merchandise and more.
Founded by Frank Fertitta Jr. in 1976 as The Casino, the operator expanded into Bingo Palace before eventually becoming Palace Station in 1984.
“As we celebrate 50 years in Las Vegas, this new logo is a meaningful nod to where we began and the local community that has been part of our story from the start,” Station Casinos EVP of Operations Frank Fertitta IV said.
“While our brand identity is evolving, our commitment to serving locals with great value, genuine hospitality and a place to come together for another 50 years remains as strong as ever.”
Station Casinos will also make a limited-edition 50th logo collection available for purchase on $5 and $25 chips at the cage and player services, while the operator’s anniversary celebration is set to continue along with Fourth of July festivities.
Both the campaign and new logo were created in partnership with The New Company and Station Casinos’ in-house marketing team.
Multiple Station Casinos properties across Las Vegas hosted a $500,000 big bingo event in June, including a $100,000 Bingo Matinee from June 20-21 and the $400,000 Blockbuster Event taking place on June 22 and 23.
The Matinee Bingo event took place from Palace Station, Boulder Station and Santa Fe Station, offering payouts between $250 and $12,000, while Palace Station, Green Valley Ranch Resort and Red Rock Resort played host to the $400,000 Blockbuster Event.
The NGCB shared that Shaun Benward, who is accused of taking part in a ‘multi-state casino fraud scheme,’ was successfully extradited back to Nevada from an Iowa correctional facility on June 24
