Analysis

Why gambling personalisation still isn’t personal enough

Personalisation has been championed within gambling for years – and AI has allowed for real improvements in this area. But, considering just how personalised gambling experiences could become, we're still not where we should be...

· 5 min read
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personalisation
Key Points
Should operators listen more, and talk less?
Conversational AI may offer the key

Imagine a sportsbook that remembers your favourite team, knows when you usually log in and can predict which offer might tempt you. Then imagine trying to persuade it that, actually, you would like fewer offers…

The algorithm knows an awful lot about you – but whether you feel understood by it is another matter entirely.

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Why gambling personalisation still isn’t personal enough

Personalisation has been championed within gambling for years – and AI has allowed for real improvements in this area. But, considering just how personalised gambling experiences could become, we're still not where we should be...

5 min read • • By Jack Found
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