ECL Water Street has finalized its acquisition of The Pass Casino in Henderson, Nevada, with the property set to close for renovations prior to an official reopening which has yet to be announced.
“ECL Gaming has demonstrated a strong commitment to our community, and I am confident they will continue to invest in the success of The Pass for years to come,” former Owner of The Pass Casino Joe DeSimone said.
ECL Water Street now oversees three commercial gaming establishments in Henderson after completing its acquisition of The Pass Casino on July 31, also controlling Emerald Island Casino and the Rainbow Club.
Tim Brooks, General Manager of Emerald Island Casino and the Rainbow Club, previously stated “The Pass is a cornerstone of this community,” and confirmed the organization intends to build on the foundation established by DeSimone and his team.
The property has become a key part of Henderson’s redevelopment efforts, alongside the adjacent Atwell Suites hotel which will remain under DeSimone Companies’ ownership.
Elsewhere in Nevada, Station Casinos began celebrating its 50th anniversary in Las Vegas with a new citywide brand campaign, featuring a fresh logo for the operator’s brand.
Both the campaign and new logo were created in partnership with The New Company and Station Casinos’ in-house marketing team, developed to pay tribute to the company’s origins while also introducing a more contemporary design.
“As we celebrate 50 years in Las Vegas, this new logo is a meaningful nod to where we began and the local community that has been part of our story from the start,” Station Casinos EVP of Operations Frank Fertitta IV said.
“While our brand identity is evolving, our commitment to serving locals with great value, genuine hospitality and a place to come together for another 50 years remains as strong as ever.”
Founded by Frank Fertitta Jr. in 1976 as The Casino, the operator expanded into Bingo Palace before eventually becoming Palace Station in 1984.
Station Casinos formed a new partnership with Adostics to launch the provider’s TrustedTap digital funding solution on July 28, which allows casino players to instantly fund slot machine play
