Grandstand has launched Rollcard, a Visa debit card aimed at sports bettors, casino players and prediction market traders, issued by Cross River Bank.
Rollcard is linked to a dedicated deposit account, allowing users to keep betting funds separate from their regular finances. The card has daily spending limits of up to $1m and offers cashback on qualifying spending at sportsbooks, casinos and prediction markets, and allows users to set spending limits and cooling-off periods through the card.
Kevin McCrystle, CEO and Co-Founder of Grandstand, said: "Serious players deserve a dedicated financial product built for how they play. We have spent two decades building the brands millions of consumers trust across sports and gaming, and that has shown us the friction they face.
"Financial tools have not kept up with the growth in sports trading and gaming, and Rollcard solves the problems players face managing their bankroll."
The launch comes as Grandstand expands beyond its original affiliate business following its July rebrand from Gambling.com Group. The company now operates across sports data, advertising, audience monetization and entertainment, with brands including OddsJam, OpticOdds and RotoWire.
Grandstand's move follows a similar expansion into financial services by Fanatics, which partnered with American Express in May to launch a co-branded credit card later this year.
Grandstand changed its name from Gambling.com Group in July 2026 as it expanded beyond performance marketing into sports data and fintech
