Italian Serie A FC Monza has announced an infotainment partnership with Dazn Bet Club. The latter will become the official sponsor of the club’s shirt.
Partnership will extend beyond the brand’s shirt presence, with a wide range of supporter-dedicated initiatives planned. This will include exclusive experiences, engagement activities and tailored content designed to build a relationship with the Monza supporter community.
Dazn Bet Club General Manager Donato Nigro commented: “Over the past few years, FC Monza has established itself as one of the most ambitious projects in Italian football, standing out for its vision, organisation and ability to evolve both on and off the pitch.
“This journey is naturally aligned with the philosophy of Dazn Bet Club, a brand committed to offering its customers an innovative and engaging entertainment experience that is increasingly connected to an authentic passion for sport.“
Infotainment sponsorships are booming in Italy as they provide a workaround against the 2018 Dignity Decree, which imposed total bans on gambling advertising and sponsorships.
Bet365 has been particularly active in Italy through bet365 Scores, a sports infotainment platform offering live scores, match statistics and football content.
Operating independently from the company’s betting services, the platform allows the brand to maintain a visible presence without breaching the law. Global Gaming Insider explored Italian infotainment sponsorships in-depth in a recent analysis.
Earlier this week, PokerStarsNews was named the official sleeve partner of Venezia FC for the 2026/27 season, extending Flutter Entertainment’s presence in Italian football.Last month, Juventus announced partnership with bet365 Scores, while FC Napoli partnered with Entain's Eurobet.live.
FC Lazio recently announced that it has reached an agreement with Polymarket to terminate its sponsorship agreement
