Juventus has announced a new infotainment partnership with bet365 Scores, a football-focused app offering live scores, real-time statistics and personalised updates from major leagues and tournaments.
Through bet365 Scores, users can follow Juventus, receive personalised notifications and view live match statistics including possession, shots on target, player performances and results.
The partnership forms part of Juventus’ wider strategy to develop technology-driven collaborations that connect brands, digital platforms and fan communities. Last summer, bet365 Scores announced a similar partnership with FC Napoli for the 2025/26 season.
These infotainment partnerships provide betting operators with a way to maintain visibility in Italian football despite restrictions introduced under the country’s 2018 Dignity Decree, which imposed a blanket ban on gambling advertising and sponsorships.
In recent months, Serie A clubs have called for a review or repeal of the Dignity Decree, arguing that the restrictions place Italian football at a competitive disadvantage compared with other European leagues where betting partnerships remain widespread.
Newly elected Italian Football Federation (FIGC) President Giovanni Malagò has also called for political dialogue on the issue. Speaking at the FIGC Elective Assembly in June, Malagò highlighted tax incentives, betting regulations and sponsorship restrictions among the key challenges facing Italian football.
Meanwhile, Italian media have reported earlier this month that prediction market platform Polymarket has been added to the ADM’s list of blocked gambling operators. The platform has increased its presence in Italian football through partnerships with Lazio and Serie A, despite concerns raised by politicians.
A long-underway regulatory reorganisation of Italy's land-based gambling sector appears to have stalled again, with no clear timeline for when it will advance
