PokerStarsNews has been named the official sleeve partner of Venezia FC for the 2026/27 season, extending Flutter Entertainment’s presence across European football.
Under the agreement, the PokerStarsNews logo will appear on the sleeves of Venezia’s men’s first-team shirts during Serie A Enilive and Coppa Italia Frecciarossa matches.
The collaboration will also include original content and supporter-focused initiatives designed to highlight the club, its local identity and its connection with the wider Venice community.
Commenting on the new deal, Enrico Rusi, Managing Director of PokerStars Southern Europe & Africa, commented: “At the heart of our collaboration with Venezia FC is a shared vision of sport as an experience that transcends the result, made up of emotions, stories, and connections.
"PokerStarsNews explores what makes each competition truly memorable: the people, moments, and passions that unite a vast community of enthusiasts. This perspective finds the club and the identity of Venice itself as the ideal context for creating authentic, engaging content that enhances the bond between sport and its local area.”
Nicola Boscaro, Chief Revenue Officer of Venezia FC, added: "We are delighted to welcome PokerStarsNews to the Venezia FC family. This partnership stems from a shared desire to report on sport authentically, showcasing the stories and people that make it unique.
"PokerStarsNews brings with it a large community of enthusiasts who will find in our Club and the Venetian region a context rich in identity, tradition, passion, and international vocation. We are confident that this synergy will generate content that will engage our fans and further strengthen the bond between Venezia FC and its community.”
Betting sponsorships in sport will be the subject of an upcoming Huddle interview, focusing on the UK and Italy in particular.
The deal arrives during a period of wider change at PokerStars and parent company Flutter. Earlier this week, PokerStars announced that its UK poker content would migrate onto Betfair under a new PokerStars on Betfair offering from 13 August, with further integrations planned across Paddy Power and Sky Poker.
Flutter is also preparing for a leadership transition, with Dan Taylor set to succeed Peter Jackson as Group CEO from 1 October following a second quarter in which revenue rose 3% to $4.33bn, although the company recorded a net loss of $296m.
Venezia FC returned to Serie A for the 2026/27 season, giving the PokerStarsNews partnership exposure in Italy’s top football division
