Holland Park Leisure Limited has received a £150,000 ($202,887) financial penalty after failing to participate in a multi-operator self-exclusion scheme for land-based gambling customers.
The Adult Gaming Centre operator runs three Holland Park Amusements premises. Two are located in Leicester and the third is in Coalville, according to the Gambling Commission’s public register.
Its failure concerned Social Responsibility Code Provision 3.5.6, which applies to non-remote casinos and bingo premises. It also covers betting operators, subject to an exception for betting at tracks and gaming machine general operating licences for Adult Gaming Centres.
Under the provision, participating businesses must allow customers who enter a self-exclusion agreement to exclude themselves from equivalent gambling facilities operated by other licensees in the local area.
A breach of the social responsibility code can lead to a licence review, suspension, revocation or financial penalty. Operators may also face prosecution.
The regulator said Holland Park Leisure had been informed that it was not complying with the requirement but did not take remedial action at that stage. It joined a scheme only after the Gambling Commission suspended its licence in October 2025.
The Commission’s full regulatory decision also identified misleading information supplied by the operator as a significant aggravating factor. Holland Park Leisure took remedial action after the licence review began and its non-remote operating licence is currently listed as active.
Alongside the penalty, the operator must commission an independent audit of its policies and controls. The review will examine how those measures are implemented, as well as the training and competency of staff.
Gambling Commission Director of Enforcement and Intelligence, John Pierce, said: “Every operator must ensure that they are fully participating in a recognised multi-operator self-exclusion scheme, that they have effective procedures to identify and prevent self-excluded customers from gambling in any of their premises and that their staff are trained to manage self-exclusion and direct individuals to relevant support services.”
The action follows another Adult Gaming Centre suspension in May 2025. Wyke Gaming & Amusement Centre lost its licence temporarily after failing to participate in a multi-operator scheme, among other breaches. The suspension was lifted after remedial action.
The regulator has also examined consumer safeguards beyond licensed premises through research into illegal lotteries promoted on social media. That work considered how informal presentation and off-platform payments influence participation.
Land-based multi-operator schemes allow customers to request exclusion from the same form of gambling across participating premises in their local area
