Superbet will make its debut as an official sponsor of Rock in Rio 2026.
This expands the operator’s presence at the Brazilian music festival after participating as a supporting brand in 2024.
Superbet will bring more than 600m² of activations to the Cidade do Rock under the concept “Feeling não se explica, se sente” (“Feeling cannot be explained”), an extension of its “Você Sente Quando é Super” (“You Feel When It’s Super”) platform.
The activations will combine games, technology, music and interactive experiences, all available exclusively to visitors aged 18 and over who complete prior registration.
Among the main attractions will be the three-storey Arena Super near the Sunset Stage, an immersive experience at the New Dance Order electronic music area, the Discovery ride, a Photo Point and the Super Sensation technology.
Superbet will also bring its Superfans Game to the festival, turning social media competition between different artist fandoms into a live engagement experience.
“Rock in Rio Brazil 2026 represents our biggest investment of the second half of the year and marks a change in status for Superbet, which in this edition enters as a sponsor of the festival,” says Patrícia Prates, Marketing Director of Superbet.
“This change comes with an even greater responsibility to provide entertainment in a relevant, consistent way that connects with the public.”
The operator said its festival strategy is focused on combining entertainment and technology rather than simply displaying its branding.
Recently, Superbet expanded its branding projects through World Cup activation plans for Brazil and the United States, with 35% of its annual investment concentrated across the event in June and July.
Superbet has welcomed Brazil's new advertising restrictions, describing the measures as a positive step for the national market
