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Overview
From The Huddle
Latest News
Legal & RegulatoryMarketing+ 1 more
ANJL and IBJR welcome Brazil's tougher ad rules
Brazil's licensed betting industry has welcomed the country's new advertising restrictions.
1 min read • Jul 16 • By Layla Victoria
Responsible GamblingMarketing+ 2 more
Brazil’s World Cup dream ends for now but Superbet refunds bets
Superbet has refunded all long-term bets backing Brazil to win the FIFA World Cup following the Seleção’s round-of-16 elimination.
1 min read • Jul 7 • By Layla Victoria
OnlinePartnerships+ 1 more
Superbet nets new collaboration with Olympiacos BC
The pair have signed a six-year partnership as Superbet approaches a crucial juncture of expansion in Greece.
2 min read • Jul 3 • By Will Underwood
Legal & RegulatoryFinancial+ 3 more
Brazil betting tax revenue doubles to $807m from January to April
Licensed operators generated BR4.5bn ($807m) in tax revenue during the first four months of 2026, according to Federal Revenue data.
1 min read • Jun 8 • By Layla Victoria
Responsible GamblingLegal & Regulatory+ 2 more
Brazilian Football Confederation VP defends regulated betting
According to the executive, football and betting are increasingly intertwined in Brazil.
1 min read • Jun 2 • By Layla Victoria
Legal & RegulatoryOnline+ 2 more
Brazilian betting apps climb App Store rankings after Apple approval
Operators say official App Store listings are helping separate licensed platforms from illegal betting sites.
1 min read • May 19 • By Layla Victoria
MarketingOnline+ 1 more
Superbet to place 35% of annual investment around World Cup
The operator is pairing Brazil-facing media sponsorships with fan activations in São Paulo, Rio de Janeiro, Miami and New York.
2 min read • May 19 • By Shaan Khan
Systems & SoftwareMarketing+ 2 more
Superbet becomes first operator on App Store in Brazil
Operator launches iOS app following Apple’s updated licensing requirements for betting platforms in Brazil.
1 min read • May 12 • By Layla Victoria
MarketingOnline+ 2 more
Superbet secures main sponsorship and stadium naming rights with Feira FC
Operator expands its footprint in Brazil with a dual agreement covering shirt sponsorship and arena naming rights in Bahia.
1 min read • May 1 • By Layla Victoria
CasinoiGaming+ 2 more
Super Technologies partners with Bragg to launch Superbet brand in Greece
As part of the collaboration, Bragg will supply RGS games and its Hub aggregation platform, providing access to online titles from studio partners such as IGT, Spribe and Playson.
2 min read • Apr 30 • By Kirk Geller
FinancialMarketing+ 3 more
Brazil betting ad spend hits $66m for Q1
Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.
1 min read • Apr 23 • By Layla Victoria
Trade AssociationsOnline+ 2 more
Superbet joins Employers of Poland organisation
The operator stated that membership in the organisation strengthens its commitment to high corporate governance standards and enhances its influence in social and economic dialogue.
1 min read • Apr 10 • By Marieta Lezaic
MarketingPartnerships+ 1 more
Greece: Superbet secures major sponsorship deals with Levadiakos and PAOK
Superbet will serve as the main sponsor of both clubs, with its logo displayed on their jerseys.
1 min read • Apr 7 • By Marieta Lezaic
Legal & RegulatoryCasino+ 3 more
Superbet launches in Greece
This marks another regulated market expansion for the company.
1 min read • Mar 30 • By Megan Elswyth
OnlinePartnerships+ 1 more
Superbet partners with Legitimuz in Brazil
The operator integrates biometric verification and AML tools as compliance standards.
1 min read • Mar 27 • By Layla Victoria
MarketingOnline+ 2 more
Superbet extends partnership with Polish champions Lech Poznań
Musician and long-time club supporter Ryszard “Peja” Andrzejewski will remain the face of the campaign.
1 min read • Mar 4 • By Layla Victoria
OnlinePartnerships+ 1 more
Highlight Games launches Soccerbet with Superbet in Brazil
The rollout includes archive-based football content from Serie A, LaLiga and the English Premier League. The launch follows the supplier’s 2025 entry into Poland with the same operator brand.
1 min read • Mar 3 • By Shaan Khan
iGamingOnline+ 2 more
Super Technologies expands Sportradar partnership with focus on Brazil
Super Technologies has expanded its long-term partnership with Sportradar, gaining full access to its betting solutions as Brazil becomes a core growth market.
1 min read • Feb 27 • By Milagros del Priore
Legal & RegulatoryFinancial+ 3 more
Brazil: Betting advertising ban in football could cost clubs $163m
A Senate proposal to prohibit betting advertising nationwide could remove hundreds of millions in sponsorship revenue from Brazil’s top-flight clubs.
1 min read • Feb 24 • By Layla Victoria
CasinoOnline+ 1 more
Octoplay enters Brazil through Superbet partnership
Move marks supplier’s first expansion into Latin America following recent US and European launches.
1 min read • Feb 23 • By Shaan Khan
iGamingMergers & Acquisition+ 1 more
Super to acquire Maxbet Online brand in Romania and Malta
Super, formerly Superbet Group, has signed a deal to acquire Maxbet Online's Romanian and Maltese operations, subject to clearance by the Competition Council.
1 min read • Feb 16 • By Rory Calland
CasinoiGaming+ 3 more
3 Oaks Gaming partners with Superbet Group as part of global expansion
Customers in two different jurisdictions will be able to enjoy fresh access to 3 Oaks Gaming titles.
1 min read • Feb 12 • By Megan Elswyth
MarketingOnline+ 1 more
iPhone giveaway or betting ad? Influencers blur the line in Brazil
A series of social media giveaways has drawn scrutiny after followers were redirected to betting platforms as a condition to participate.
3 min read • Feb 3 • By Layla Victoria
FinancialMarketing+ 2 more
Brazil: Operators lose ground in state championship naming rights
Operators reduce their dominance in naming-rights deals, despite remaining deeply embedded in football sponsorships.
3 min read • Jan 12 • By Layla Victoria
FinancialMarketing+ 2 more
Brazil: Operators spend $290m to stay on screen in 2025
Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.
3 min read • Jan 12 • By Layla Victoria
MarketingOnline+ 2 more
Superbet renews Campeonato Carioca sponsorship for 2026 season
The Campeonato Carioca Superbet 2026 was officially launched at an event in Rio de Janeiro.
3 min read • Jan 9 • By Layla Victoria
MarketingPartnerships+ 1 more
Brazil: Will operators secure naming rights for the Maracanã Stadium?
As Rio de Janeiro studies the sale of the Maracanã's naming rights, operators dominate Brazilian football sponsorship.
3 min read • Dec 12 • By Layla Victoria
FinancialMarketing+ 3 more
Analysis: Has Brazil's sponsorship boom transformed the player experience?
Operators have expanded into reality shows, entertainment franchises, regional activations and community-based experiences.
6 min read • Dec 9 • By Layla Victoria
Land BasedOnline+ 2 more
Global Gaming Awards EMEA 2026: Executive of the Year shortlist revealed
The 9th annual Global Gaming Awards Europe, Middle East & Africa are fast approaching, and excitement is growing ahead of the ceremony during ICE (World Gaming Week) in Barcelona in January. While the full Shortlist across all categories will be unveiled in a couple of weeks, today we are pleased to announce the nominees for one of the most competitive categories - Executive of the Year, sponsored by Interblock.
5 min read • Dec 4 • By Mariya Savova
MarketingOnline+ 1 more
Betano and Superbet expand football-focused marketing around the world
Two major operators launch new campaigns designed to strengthen regional engagement through culturally targeted football initiatives.
3 min read • Dec 3 • By Layla Victoria
In The Magazine
PersonnelAwards
Executive of the Year 2026
We present to you the 2026 Shortlist for the Executive of the Year award, sponsored by Interblock.
15 min read • Dec 11 • By Mariya Savova
OnlineSports Betting+ 1 more
Sports Betting Operator of the Year 2026
We present to you the 2026 Shortlist for the Sports Betting Operator of the Year award, sponsored by GammaStack.
8 min read • Dec 10 • By Mariya Savova
Personnel
Executive of the Year 2025
We present to you the 2025 Shortlist for the Executive of the Year award, sponsored by Soft2Bet.
5 min read • Sep 29 • By Mariya Savova
Land BasediGaming+ 2 more
LATAM & Caribbean Operator of the Year 2025
We present to you the 2025 Shortlist for the LATAM & Caribbean Operator of the Year award
5 min read • Sep 29 • By Mariya Savova