Fanatics Betting and Gaming, a subsidiary of Fanatics, has launched Fanatics Sports & Casino, an app that consolidates sports betting, casino games and prediction market trading under one login.
The app is available to customers across the US, with the experience automatically tailored to each customer's location and the availability of individual products varying by state.
The app brings together Fanatics Sportsbook, which operates in 23 states and Washington DC, alongside Fanatics Casino, active in four states, and Fanatics Markets, the company's event contracts platform regulated at the federal level and available in 22 states and four territories.
Users access all three products through a single account balance denominated in FanCash, the company's loyalty currency, which can be redeemed for items including game day jerseys, trading cards and merchandise across Fanatics' commerce operations.
Matt King, Fanatics Betting and Gaming CEO, said: "Sports fans have been asking for a better gaming experience, and this is it. Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games. And because it's Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem."
The launch follows Fanatics' entry into event contract trading through Fanatics Markets, which operates as a CFTC-regulated futures commission merchant, placing it under different regulatory oversight than the company's state-licensed sportsbook and casino products.
On a similar move, DraftKings announced in March plans for its own “Super App”, DraftKings Sports & Casino, designed to bring together sportsbook, predictions, casino and lottery under one account and wallet, with availability tailored to state regulations.
Fanatics has recently reached an agreement with the NFL to become an official sportsbook partner
