DraftKings has outlined an expanded long-term growth strategy, forecasting participation in a potential $55bn to $80bn US industry gross revenue opportunity by 2030.
The announcement was made ahead of the company’s 2026 Virtual Investor Day, where management detailed its financial framework and product roadmap.
The projected market opportunity reflects continued state-level legalisation of online Sportsbook and Casino products, organic growth in existing jurisdictions and the expansion of DraftKings Predictions.
The Predictions product allows the company to offer sports event contracts in states without regulated online wagering, extending its reach to nearly the entire US population.
Central to the strategy is the planned launch of a unified “Super App” branded DraftKings Sports & Casino. The platform will integrate Sportsbook, Predictions, Casino and Lottery into a single account and wallet, with functionality tailored to individual state regulations.
Phase one of the rollout is expected to coincide with March Madness, with further upgrades scheduled throughout 2026.
DraftKings stated that the Super App will build on its existing sportsbook infrastructure, aiming to create a more seamless cross-vertical customer experience nationwide.
The company expects the integration to enhance cross-sell opportunities, improve customer lifetime value and drive greater operating efficiency, supported by increased deployment of artificial intelligence across the platform.
In the long term, DraftKings has set a target of achieving at least a 30% Adjusted EBITDA margin, citing scale advantages across product, technology, marketing and brand trust.
This expansion is complemented by recent market entries; in February 2026, the Arkansas Racing Commission approved DraftKings for an online sportsbook license via a partnership with Southland Casino Hotel. This marks the 30th US state in which the operator provides regulated sports betting.
Furthermore, the company recently expanded its mobile footprint in Puerto Rico, requiring in-person registration at the Foxwoods El San Juan Casino.
DraftKings currently operates regulated sports betting in 30 US states, following its recent approval in Arkansas
