FDJ United has outlined its findings from gambling prevention campaigns held in Swedish schools, highlighting a lack of education among youth about gambling-related risks.
In 2025, the operator launched a national school tour delivered by Spelfriheten. This is one of Sweden's leading organisations working with gambling addiction and prevention.
The operator designed and funded the tour, targeting students in Year 9 and upper secondary school. The programme was interactive, not based on a traditional lecture structure. The aim was to engage teenagers, prompt reflection and build risk awareness.
By the end of 2025, Spelfriheten had visited around 30 schools across Sweden, reaching more than 3,000 students.
The data shows that roughly half of boys surveyed reported having gambled for money, including on betting sites and through loot-box mechanisms in gaming environments.
Only 16% of students surveyed said they had received education on the risks associated with gambling, compared with 95% who had received education on tobacco and 98% on alcohol.
FDJ United has highlighted that Sweden’s licensed gambling industry contributes approximately SEK 5bn in gambling tax each year. It further noted that a portion of these revenues should be allocated to preventive education.
The operator’s relationship with Spelfriheten began a few years ago through a partnership with Svensk Elitfotboll (SEF), the organisation representing Sweden’s top football clubs.
Unibet, the operator's brand, then became SEF's principal sponsor, resulting in the development of a comprehensive responsible gambling programme for all 32 elite clubs.
In 2024, a report by Sweden’s Central Association for Alcohol and Drug Information revealed rising youth gambling participation. FDJ thus decided to take further action with school tours.
The operator's branding was neither mentioned nor present in any communication at the schools
