BETesporte partners with Brazil's National Conscious Gaming Movement 

Brazilian operator BETesporte has announced a new partnership with the National Conscious Gaming Movement.

The initiative is aimed at promoting responsible gambling and consumer awareness initiatives across the betting sector. 

The company said the collaboration reinforces its commitment to a safer, more informed betting environment, building on efforts it says predate the regulation of Brazil's betting market.

MNJC brings together a multidisciplinary team, including lawyers and psychologists, working across several fronts to promote responsible gambling, including psychological support, risk education, legal guidance and educational campaigns. 

MNJC psychologist Cecília Albuquerque said understanding the emotional factors behind problem gambling is essential. 

"Responsible gambling is also about caring for people. Sometimes betting can become an escape for dealing with emotions or life difficulties." 

BETesporte CEO Vinicius Nogueira described the partnership as a significant step forward for the company's mission.

“From the start, raising awareness about responsible gambling has been a central concern for us. We have developed initiatives that promote a healthy relationship with betting, such as campaigns featuring football icons, and we have implemented a system to identify risky behaviors.”

Nogueira added that the collaboration goes beyond meeting regulatory requirements, reflecting an ongoing commitment to positioning betting as responsible, informed entertainment.

Albuquerque concluded by emphasizing the importance of providing a supportive, non-judgmental space for people to understand their choices, saying psychological support helps people build a healthier relationship with betting and encourages breaking down stigma around gambling problems. 

Through the partnership, BETesporte said it will integrate MNJC's specialized expertise into its awareness, education and support initiatives going forward.