Seneca Niagara Resort & Casino has begun construction on a new $8.9m sports lounge area, providing an enhanced sportsbook offering for guests and expected to be completed during May 2027.
“We are building on the energy and excitement that Seneca Niagara Resort & Casino is known for and making it even bigger and bolder,” Seneca Resorts & Casinos President & CEO Kevin Nephew said.
“We all know what game-day energy feels like. Our new Seneca Sports Lounge will bring that energy every day, making it clear to guests that something exciting is happening in every corner of the resort.”
Construction on the new Seneca Sports Lounge will begin alongside Seneca Niagara Resort & Casino’s previously announced $47m renovation project of 594 rooms and suites – projected to finish in December of next year.
The Seneca Sports Lounge will include a sportsbook betting counter and kiosks, 98 ft video wall and various food & beverage offerings.
Seneca Niagara Resort & Casino VP of Operations Steve McCarthy also spoke on the new expansion, having said, “This new Seneca Sports Lounge will be a sports fan’s paradise.
“It will be more than a great place to watch a game. It will be a destination exploding with stadium-level excitement and camaraderie, delicious food, great drinks and can’t-miss moments.”
In addition to the two Niagara projects, Seneca Allegany Resort & Casino unveiled a $2.7m renovation of its Seneca Cafe restaurant, while construction on a $5.8m upgrade to the property’s Thunder Mountain Buffet restaurant is expected to be completed in November.
On June 29, Seneca Resorts & Casinos expanded upon its collaboration with the Buffalo Bills NFL franchise by signing on as a Founding Partner of the new Highmark Stadium, as well as having the team acknowledge its development on ancestral lands.
Highmark Stadium made its debut ahead of the 2026-2027 NFL season, while the new multi-year deal extends the operator’s standing as the Official Casino of the Buffalo Bills.
Seneca Resorts & Casinos appointed Lon O’Donnell as its new SVP of Gaming Operations on July 8, where he began developing and implementing gaming strategy across three New York properties
