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AGS Interactive expands into UK market with bet365

More than 20 AGS titles have gone live with bet365 in the UK. The rollout marks a further step in AGS' international expansion as it broadens its presence across regulated markets.

3 min read
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Key Points
AGS launches over 20 slot titles with bet365 in the UK
Partnership expands on AGS-bet365 collaborations across North America and Latin America
Rollout includes well-known titles such as Rakin' Bacon!, Capital Gains and Shamrock Fortunes

AGS Interactive (AGSi) has expanded its reach in Europe after launching a portfolio of more than 20 slot titles with bet365 in the United Kingdom.

The move continues a long-standing partnership already active in the United States, Canada and Latin America, and forms part of AGS' wider international growth strategy.

The UK rollout includes several of AGS' online titles, such as Rakin' Bacon!, Capital Gains, 3X Ultra Diamond and Shamrock Fortunes.

AGS said the selection reflects strong player engagement metrics across other regulated jurisdictions.

Zoe Ebling, VP of Interactive at AGS, said: "We've worked closely with bet365 for years and extending our partnership to the UK is an important milestone for AGS. It not only reflects the strength of our relationship, but the growing global appeal and potential of our increasingly diverse portfolio of high-performing online slot content."

A bet365 spokesperson said: "We're delighted to welcome a selection of AGS's most beloved slot titles to our UK market. This expanded partnership, featuring popular casino slots and custom-branded titles, emphasises our commitment to providing a Never Ordinary online gaming experience."

Earlier in October, AGS partnered with Caesars Entertainment for the exclusive omnichannel launch of Kingdom of Horus and Reign of Anubis across Caesars' Atlantic City properties and online casino platforms in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario.

Good to know

AGS confirmed that additional titles from its online catalogue are expected to be introduced to bet365's UK offering over time, subject to performance and regulatory approvals

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