From his accounting and banking background to leading BetMGM, Adam Greenblatt’s career has combined dealmaking with corporate strategy. Today, his focus includes product development, higher-value players and profitable growth.
The BetMGM CEO is an experienced business leader with a strong background in corporate strategy, mergers and acquisitions and digital operations.
Who is Adam Greenblatt?
Adam Greenblatt is Chief Executive Officer of BetMGM, the North American sports betting and iGaming business jointly owned by MGM Resorts International and Entain. Appointed in October 2018, he helped establish the venture before taking charge of its development. Headquartered in New Jersey, BetMGM operates across online casino, online sports betting and retail sportsbooks.
The venture was established after the US Supreme Court struck down PASPA in 2018, allowing more states to legalise sports betting. It combined MGM Resorts’ brands and market access with GVC’s technology, giving Greenblatt responsibility for building a business in the expanding US market.
Education and early career
Greenblatt grew up in South Africa and earned a business science degree from the University of Cape Town. A qualified chartered accountant, he began his professional career in the UK with Arthur Andersen before moving into mergers and acquisitions at Rothschild in London. At the investment bank, he focused on the leisure sector and helped develop its betting and gaming franchise.
From Ladbrokes to BetMGM
He held corporate development and strategy positions at Ladbrokes and, following its merger with Gala Coral, Ladbrokes Coral. His work included the partnership with Playtech, acquisitions that created Ladbrokes Australia and the Ladbrokes-Gala Coral merger completed in November 2016.
After GVC (now Entain) acquired Ladbrokes Coral in March 2018, he became GVC’s Director of Corporate Development and Strategy. In that role, he played a significant part in creating MGM GVC Interactive, the joint venture established with MGM Resorts in July 2018.
His earlier responsibilities also included the presidency of US sports betting software business Stadium Technology and a board seat at the group’s Spanish joint venture.
To lead the venture, he moved from London to New York, citing the US market’s potential and the opportunity to connect digital and physical gaming.
Key achievements
Under Greenblatt’s leadership, BetMGM has developed from a newly formed venture into a business reporting $2.8bn in net revenue for 2025, up 33% year-on-year. Its 2025 results recorded $220m in EBITDA, compared with a $244m EBITDA loss in 2024, and a $270m cash distribution to its parents.
The Q3 2026 update, published on 13 October, reported $710m net revenue and $86m adjusted EBITDA. BetMGM retained its revised 2026 revenue guidance of $2.9bn–$3.1bn, expecting to finish towards the lower end after reducing its outlook in April.
Additionally, Greenblatt was shortlisted for Executive of the Year at the Global Gaming Awards Americas 2026, where BetMGM won Digital Operator of the Year.
Leadership and strategy
Greenblatt describes his leadership approach as centred on inclusivity, direct communication and open debate. In an interview with The CEO Magazine, he emphasised recognising employees as individuals and creating an environment in which they feel able to contribute. He also linked dependable relationships with commercial partners to keeping commitments and maintaining trust.
Reflecting on his Ladbrokes experience on The Huddle, he identified clear responsibilities and organisational structures that prevent bottlenecks as important lessons.
Commercially, his priorities include exclusive casino content, improvements to the sportsbook and closer connections between online play and MGM Resorts’ physical properties. His strategy for 2026 focuses on higher-value players, iGaming and BetMGM’s Nevada presence.
In Nevada, that means using the relationship with MGM Resorts to retain customers beyond their casino visits. BetMGM’s digital offering runs on Entain’s technology, while its resort connections provide access to MGM’s brands, properties and loyalty ecosystem.
He has also challenged prediction markets, arguing that regulated sportsbooks offer a stronger proposition through customer service, rewards and product experience, while expressing support for state regulators and Tribal partners. BetMGM CEO Adam Greenblatt is a fan of 'swag!' In his Huddle appearance, he was kitted out in a fresh BetMGM hoodie