Amusnet will take center stage at ICE Barcelona 2026, using the global gaming exhibition as the starting point for its tenth anniversary celebrations. The company's presence at the show reflects both a moment of reflection on its journey so far and a confident step toward the future, as Amusnet enters a new phase of expansion and innovation.
"The first ten years told the story of who we are. The next ten will reveal what we can become. We are ready for expanding the market presence, for bolder ideas, and deeper partnerships", said Ivo Georgiev, CEO of Amusnet.
Refined selection of solutions
At this year's event, Amusnet will unveil a refined selection of solutions that represent the full scope of its business. Visitors to the stand will be invited to explore the company's latest developments across Online casino, Live casino, and Land-based gaming, gaining insight into how these verticals connect to form a unified and flexible ecosystem for operators and players alike. Each area of the stand has been designed to showcase the consistency and quality that define the Amusnet brand across verticals.
The Online casino area will introduce a variety of new slot titles, highlighting Amusnet's ongoing investment in engaging game mechanics, strong mathematical design, and contemporary visuals. In parallel, the Live Casino zone will present several innovative formats, reinforcing the vertical's growing importance within the company's portfolio. Completing the experience, the Land-based section will allow visitors to interact directly with Amusnet's newest cabinet solutions, including advanced configurations and premium VIP models created for modern gaming floors.
"We grew because we never settled. Each new product, each new market, each new partnership helped us evolve. What excites me most is that even today, ten years later, we evolve with the same passion we started with," shares Ivo Georgiev, CEO of Amusnet.
Lively anniversary space
ICE Barcelona will also serve as the backdrop for a broader celebration, with the Amusnet stand transformed into a lively anniversary space. Throughout the event, guests can expect live showcases, interactive demonstrations, and immersive brand experiences, all designed to reflect the energy and ambition of a company celebrating its tenth anniversary in the industry. Entertainment and engagement will play a central role, creating an environment that encourages connection, conversation, and collaboration.
Meet and Greet with Hristo Stoichkov
A key highlight of the anniversary program will take place on the second day of the exhibition, when legendary footballer Hristo Stoichkov will appear at the Amusnet stand for a special meet-and-greet at 3:20 pm on the second day of the show. His appearance adds a memorable moment to the celebration and aligns with the values of excellence, determination, and leadership that Amusnet associates with its own journey. The day will also feature a dedicated show and the presentation of multiple awards honoring long-standing partnerships, creative achievements, and shared successes.
Trusted partnerships and dedicated teams
While the anniversary activities and special appearances add excitement, Amusnet underlines that its ICE participation is ultimately about people. The company's growth over the past decade has been driven by trusted partnerships, loyal clients, and dedicated teams. ICE Barcelona offers the perfect opportunity to recognise those contributions while opening a new chapter focused on innovation, growth, and deeper collaboration.
With a strong product showcase, a vibrant anniversary program, and a clear forward-looking message, Amusnet's participation at ICE Barcelona 2026 sets the tone for the year ahead and invites the industry to be part of the next stage of its journey.
Hristo Stoichkov will appear at the Amusnet stand during the industry conference
