Early progress across reward tiers
The tournament is already showing strong progress across the prize tiers. 6 teams have passed the 250-point mark, securing their place in the draw for official AC Milan jerseys signed by players.
At the same time, around a quarter of all teams have already locked in additional bonus points for the upcoming third season of the Golden Boomerang Awards, Boomerang Partners’ global affiliate tournament. It will launch in early April 2026, promising new challenges, exclusive prizes, and unique experiences for participants.
The TIME TO WIN tournament has also attracted a growing number of new partners, reflecting strong global interest among affiliates in Boomerang Partners’ initiatives.
Tight race at the top
While one team has emerged as a clear frontrunner, the competition for the top positions remains intense. Teams ranked between the top 3 and top 6 are closely grouped, all pushing toward the 550-point milestone required to secure a trip to Milan for the AC Milan v Juventus match. The experience includes behind-the-scenes access, pre-match entry to the tunnel area, and pitchside viewing of the teams’ warm-up.
The ultimate prize draw – an exclusive visit to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet – awaits those who reach 750 points.
Diverse engagement mechanics
The TIME TO WIN tournament is also driving strong engagement beyond traffic-focused tasks. Marketing surveys have become the most popular mechanic so far, followed by PR-focused surveys. Teams are also actively engaging in other activities, completing SMM challenges and leaving expert comments on the Rossoneri Hub, the main platform for Boomerang Partners’ AC Milan-related activations.
Activity peaks are clearly aligned with major sporting events, with weekends driving the highest levels of participation.
Final stretch: less than two weeks to go
With less than two weeks remaining until March 31st, there is still time for both new and existing affiliate teams to accelerate, accumulate points, and compete for high-value rewards.
The TIME TO WIN tournament remains open to new participants, offering a chance to enter the race at a crucial stage and compete for unique AC Milan experiences.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
