AI Summary
Sign in to listen
Press Release

MozzartBet is live on Fast Track's AI-native CRM platform

The launch is the next step in MozzartBet's player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.

1 min read
mozzarbet
Key Points
MozzartBet, one of South-East Europe's largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa

MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria.

"We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve - and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward," comments Nemanja Savkovic, COO at MozzartBet.

The launch gives MozzartBet's team a single real-time customer model across its brands, alongside Fast Track AI - the platform's natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

"What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through." says Simon Lidzén, Co-Founder and CEO of Fast Track.

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
Mariana Cavalcanti

Brazil: Why Mariana Cavalcanti's new role at the SPA is significant

Does the fact there is a new head of the SPA's sanctioning arm, arriving amid mounting political pressure in Brazil, prepare us for a stricter regime?

3 min read • • By Layla Victoria
Maxim C

How to build an iGaming portfolio around player demand

Vegangster CEO and Co-Founder Maxim Chertkov speaks with Global Gaming Insider about game portfolios, player preferences and the future of iGaming content.

5 min read • • By Marieta Lezaic
Prediction market legal analysis

Prediction market mayhem: The latest legality update on Kalshi, Polymarket & more…

Following new rulings handed out in Nevada, Utah and Michigan, prediction market operators appear to be losing ground in their regulatory race against state lawmakers.

6 min read • • By Kirk Geller

In The News

View All
Kici
[STANDARD IMPORTANCE]

Buenos Aires opposition challenges Kicillof over problem-gambling policy

Romina Braga questioned the province's problem-gambling policy hours before the Buenos Aires Chamber of Deputies was set to debate pending bills on minors and online betting.

· Responsible Gambling + 2