Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company, today announced the addition of several leading esports odds providers to its proprietary Unified Odds Feed, expanding the range of betting content available to operators.
Launching with DATA.BET, Esportsbull and GRID, this solution enables operators to select their preferred odds provider on a title-by-title basis, providing greater flexibility to optimize their esports betting offering, subject to availability and applicable commercial terms.
This expansion reflects Sportradar's continued investment in broadening its betting offering and deepening its capabilities in esports. As demand for esports betting continues to grow, the company is focused on providing operators with greater access to high-quality content, data and engagement solutions through a scalable and flexible ecosystem.
Available content at launch includes Counter-Strike 2, Dota 2 and League of Legends, with VALORANT, Mobile Legends: Bang Bang with additional content and new markets planned for future release.
In addition to odds, Sportradar’s esports portfolio includes products such as Match Tracker and Audio-Visual solutions, enabling operators to create richer and more engaging experiences for their customers.
Roman Garin, SVP, Innovation at Sportradar, said:
"Esports' fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title. By bringing them together through our Unified Odds Feed, we're giving operators greater choice and flexibility through a single integration, and we'll continue adding providers and titles as the market evolves.”
In addition to odds, Sportradar’s esports portfolio includes products such as Match Tracker and Audio-Visual solutions, enabling operators to create richer and more engaging experiences for their customers
