Sweden | Global Gaming Insider

Bragg CEO Matevž Mazij loses shareholder backing and offers resignation

Mazij will remain in post until his resignation is accepted, a successor is appointed or 90 days have passed, whichever comes first.

1 min read • Jun 19 • By Marieta Lezaic

Sweden: Spelinspektionen proposes new technical gambling requirements

Spelinspektionen has proposed new technical regulations to replace existing rules governing inspection bodies and slot machine gaming standards.

1 min read • Jun 19 • By Marieta Lezaic

Marketing Online + 2 more

Babu88 enters Belgian cricket sponsorship through Antwerp Anchors

The deal links a Bangladesh-facing betting brand with a new European T20 franchise during a period of tighter gambling advertising rules in Belgium.

2 min read • Jun 19 • By Shaan Khan

Mergers & Acquisition Online + 1 more

Entain weighs future of CEE business as tax pressures reshape strategy

Entain is exploring options for its Entain CEE joint venture as the operator looks to offset the impact of higher UK gambling taxes and reduce debt.

2 min read • Jun 19 • By Shaan Khan

Land Based Marketing + 3 more

Svenska Spel extends Swedish Ski Association partnership to 2032

Svenska Spel CEO Anna Johnson described the deal as the largest investment in Swedish skiing and snowboarding, aiming to strengthen Sweden’s position as a leading winter sports nation.

1 min read • Jun 18 • By Marieta Lezaic

A football next to Dazn and ADI Predictstreet logos

Partnerships Sports Betting + 1 more

Dazn partners with ADI Predictstreet for free-to-play World Cup prediction market

The companies hope the experience will familiarise players with prediction market products.

2 min read • Jun 18 • By Megan Elswyth

Systems & Software Equipment & Hardware + 5 more

Streaming now: How to win the World Cup – The evolution of sports betting

Starting with Episode 1, released Thursday 18 June, Global Gaming Insider is proud to present an industry-first documentary on how World Cup betting has evolved through the years.

1 min read • Jun 18 • By Tim Poole

Legal & Regulatory Online + 1 more

Elye Wahi betting probe puts football integrity under World Cup spotlight

French authorities are examining suspicious betting activity linked to a yellow card in Ligue 1, with no disciplinary case opened by the LFP.

2 min read • Jun 18 • By Shaan Khan

Responsible Gambling Legal & Regulatory + 4 more

A major shift: Why gaming M&A is no longer just a scale trade

Buyers are still pursuing scale, but licensing quality, tax pressure and change-of-control scrutiny are now reshaping how regulated gaming assets are valued. Oren Dalal writes...

6 min read • Jun 17 • By Tim Poole