iGB Live 2026 returns this year at ExCel London, where operators, affiliates, tech vendors and iGaming professionals will all converge under one roof – with market insights and networking opportunities in abundance. With attendance numbers consistently growing, increasing from over 5,000 in 2022, the event keeps expanding, with the goal to reach more than 30,000 visitors by 2028. More than 15,000 visitors are expected to attend this year, with over 200 exhibitors.
Going all in
Casino professionals from around the globe will participate, helping visitors build their portfolio and provide strengthened player retention. Several different game studios, aggregate platforms and payment providers will be in attendance – some of the heavy hitters include Betsson Group Affiliates, Betfred, Entain, GR8 Tech and Pragmatic Play. The event will give operators the opportunity to reevaluate partnerships, Q4 campaigns and prepare for the busy winter season ahead.
In the two-day event, there will also be product launches, new slots and “pitch” will return this year – giving start-ups a chance to pitch to investors and industry leaders. The competition was shortlisted down to five finalists, and one winner will walk away with the prize of an opportunity to build their company.
Sports? You bet
The World Cup will already be in full swing by the time iGB Live 2026 kicks off and it will be the perfect time to update and improve your sportsbook. A live World Cup screening will also be available for those not wanting to miss out on the action. The event will start off sports based, with the summer of sports streaming panel – advising providers on how to create more enjoyable sport viewing experiences.
With attendance numbers consistently growing, increasing from over 5,000 in 2022, the event keeps expanding, with the goal to reach more than 30,000 visitors by 2028
With new and integrated technology and strategy development from key professionals, the event will bring more than 200 sports betting suppliers. As the sports betting sector grows in popularity, so does the competition; and there will be a range of leading sportsbook platform providers that can help provide crucial insights.
It’s who you know
Networking and affiliate-based events are in plentiful supply this year at iGB Live; there will be three separate hubs for the affiliate focus. This starts off we have the performance-driven Pulse hub, which will focus on insights on the iGaming and affiliate business. iGB Live Introducing will help connect with more partners, affiliates and martech suppliers, showcasing again how crucial networking is to the business. Establishing and developing new industry relationships is key and the hub will emphasise making new connections, and meeting potential start-ups and business partners.
Lastly, the Sustainable Gambling Zone, which was previously known as the Consumer Protection Zone, is an initiative committed to providing the best tools and practices concerning safer gambling and player’s mental health. Agenda wise, the ‘stop blaming Google’ panel looks to help reinforce affiliate website protection, amid concern around the black market and exploitation of SEO.
Final word
The numbers tell all, with over 70% of visitors believing iGB Live is important for their business and 78% of attendees likely to return to the event this year. And the “must-attend” event for iGaming professionals will offer a welcome drinks networking event, followed by a chance to reflect at the end of day one and make some valuable connections while dockside.
Some of the standouts from the conference panel day one will include beating the illegal market competition and demystifying AI adoption in iGaming. Day two’s highlights will see the future of affiliate marketing and a panel discussion on cultivating your own unique brand identity.
Bring it on!