Global Gaming Insider
June 2026

June 2026

Trafficology looks at some of the hottest online markets across the EMEA area

Become an Insider

Get more out of the new Global Gaming Insider with a free account to personalise your experience

Create Account

In This Edition

  1. Influence ethics

    How ethical are influencers in gambling marketing?

    Influencer marketing has been one of the key drivers of customer acquisition and retention rates in the past few years. Not only have they given brand…

  2. Women in gambling

    Is the main audience for gambling now women?

    It’s no secret that casinos and sportsbooks, whether online or land-based, have catered towards middle-aged men for a very long time. This wasn’t nece…

  3. Predictions marketing

    Potential vs protest: The trade-off for affiliate opportunities in prediction markets

    Since the start of 2025, event contract trading in the US has grown into a multi-billion-dollar industry, and one in which many organizations have beg…

  4. In person registration

    In-person registration: A thing of the past or a valuable asset for affiliates?

    When PASPA was repealed in 2018, the sports betting boom which arose as a result created opportunities for operators, suppliers and affiliates, while …

  5. AFF Focus Makeberry

    Company Profile: Makeberry

    For those who don’t know, who are Makeberry Affiliates?   Makeberry Affiliates is a performance ecosystem in iGaming built around stable, predictable…

  6. AFF Focus Croatia

    Croatia market focus: The Hrvatska state of play for online gambling

    In April 2025, the Government of Croatia adopted a series of amendments to its Gambling Act, with most measures taking effect on 1 January 2026. This …

  7. AFF Focus iGB Live

    Event preview: All in at iGB Live 2026

    iGB Live 2026 returns this year at ExCel London, where operators, affiliates, tech vendors and iGaming professionals will all converge under one roof …

  8. AFF Focus Greece

    Market focus: Is Greece's online gaming market undercutting itself?

    The Greek online gambling market has recorded strong double-digit growth in recent years. In 2024, the sector saw its strongest performance in a decad…

  9. AFF Focus YouTube Shorts

    Short form video: A modern kind of affiliate marketing influence

    For years, the affiliate model in iGaming was built on text. SEO pages, bonus tables, long-form reviews – rinse and repeat. But scroll through today’s…

  10. AFF Fine Print

    The fine print: Welcome bonuses in the Netherlands, Italy and the UK

    The headline welcome bonus has stopped moving in most regulated iGaming markets. The fine print underneath it has not. That is the one sentence worth …