Trafficology · May 2026

May 2026

The balancing act: how do affiliates walk the compliance line without losing traffic? We look at crypto, SEO, cookie cutters and more in the May edition of Trafficology.

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In this edition

8 articles

Are TV gaming ads the way to go for affiliates? Thanks for joining us, Martyn. I know you started off in journalism, what made you pivot away from that to the iGaming sector? Yes, so I studied journalism at Southampton Solent…
Avoiding fines and account closures: The affiliate balancing act One day you’re projecting five-figure monthly earnings; the next, you’re refreshing an inbox that contains a short, polite message informing you that your partnership has been “rev…
Fruity Slots and streamlining success: How SEO is at the forefront of almost every affiliate business Thanks for joining us Jamie. You started off in recruitment... how did that start and how did you then transition into the online slots and sector? It was my first job out of un…
Branded visibility: PR is the new SEO Once upon a time, the grass was greener, the sky was bluer, and SEO came down to how many keywords you could stuff into one page. Okay, I am oversimplifying – but not by much. Gar…
The affiliate reality check: What makes an affiliate valuable in 2026? For years, the affiliate playbook in iGaming felt relatively straightforward: drive traffic, convert players, scale what works. More clicks meant more registrations; more registrat…
The welcome bonus that isn't... Stanleybet Italy advertises a Welcome Bonus Slot of up to €1,000 ($1177) to new players. It is a number built to stop the scroll. The Real Bonus a player can actually walk away wit…
Cookie-cutter exclusives: Sweet for affiliates, or a crumbling mess? There has been a recent surge of cookie-cutter exclusives making their way onto operators’ platforms. These games often lack visuals, bonus gameplay elements and even background im…
When the world burns: How war Is reshaping crypto gambling We have war in the Middle East, Bitcoin volatility is bouncing like a ping pong ball, and prediction markets turning geopolitics into a spectator sport. Because of all this, I’ve b…