Trafficology · October 2026

October 2026

This month's issue of Trafficology examines the boom of prediction market-related affiliate activity, as well as celebrity influencers, SEO, female bettors and more!

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In this edition

8 articles

Prediction.com: The fine line between Genius and madness... Launched by Genius-owned Legend on 17 September, Prediction.com allows users to discover prediction markets, compare equivalent event contracts across multiple platforms and track …
AI and prediction markets: Kalshi gambles with Public safety The popular expression "Schrödinger's cat" is used to describe something that, until observed, exists simultaneously in two opposite conditions. Prediction markets, like Kalshi …
The famous faces stop at the border Kendall Jenner fronted Fanatics Sportsbook’s Super Bowl ad this year, inviting Americans to bet against the “Kardashian curse”, the internet joke that athletes who date a Kardashia…
Diva Jackpot Q&A: What “analytics with attitude” means Tell us all about Diva Jackpot, your USP and what audiences you are trying to reach? Diva Jackpot started with a simple idea. There’s already a huge amount of casino content onli…
The cookie didn’t crumble – but affiliate tracking still might For years, digital marketers were told to prepare for the cookie apocalypse. Chrome would pull the plug on third-party cookies, the old attribution machinery would grind to a halt …
Norway’s Responsible Gambling Gap: Why Player Protection Needs to Follow the Player Norway is often described as one of Europe’s most tightly controlled gambling markets. A state-led model, with no licensed private market for online casino operators, should, in th…
Anatomy of a click: Inside the psychology of conversion Every affiliate has had this moment: two campaigns, near-identical offers, wildly different conversion rates. The design team swears the "better" page should win. It doesn't. The b…
Built to last: How affiliate sites can survive algorithm volatility Algorithm volatility has become the weather system of affiliate publishing: permanently unsettled, occasionally violent and completely uninterested in your quarterly targets. One w…