Luka Pataky: An innovative philosophy

Gambling Insider catches up with Luka Pataky, SVP of Automated Content at Sportradar, on The Huddle – to unpick the latest in sports betting technology, new products on the horizon and enabling engagement through innovation.

We discuss:

Sportradar’s 3x3 basketball demo

Ensuring effective data tracking across a range of sports

How AI is changing the game

The inception of the new 4Sight product

How does microbetting fit in with Sportradar’s strategy

How the microbetting industry sector has changed

What we can expect to see from Sportradar in 2025