Global Gaming Insider

Per Widerström: The journey towards turning Evoke around

11m 29s

Evoke CEO Per Widerström joins Gambling Insider Editor Tim Poole for a reflection on his time with the operator so far.

We discuss:

Progress with Evoke and 888 so far

Per's past experience with compliance and regulated markets

Per's leadership style, and learning as well as teaching

Improving 888's sportsbook offering compared to rivals such as bet365 and Flutter brands

The challenges Per has come across during his first year or so with the organisation

Short term versus long term (and balancing both)

Being clear about his unhappiness on Evoke's H1 results

Improvements in trading updates since

Evoke's M&A strategy

What is top of Per's priority list for 2025?

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