Axel Antillon - Analysing three key LatAm markets outside of Brazil

Name: Axel Antillon - Analysing three key LatAm markets outside of Brazil
Uploaded: 2025-02-10T11:05:38Z
Duration: 30 min 2 s

30m 2s

Axel Antillon, WA.Technology's Regional Director LatAm, speaks to Gambling Insider Editor Tim Poole about the supplier's progress and goals in Latin America. But there is life outside Brazil...

We discuss:

Axel's career journey through gaming

A focus on Mexico, LatAm's second-biggest market

How is the Mexican market developing?

What technological developments are impacting Mexico's omnichannel offerings?

Axel's new role with the Mexican Gaming Association

Colombia - its market characteristics and what it takes to succeed in this geo

Peru, an uber-competitive market but one WA.Technology has expanded into

Localisation and personalisation - how to avoid grouping everything under one LatAm" umbrella"