Axel Antillon - Analysing three key LatAm markets outside of Brazil

Name: Axel Antillon - Analysing three key LatAm markets outside of Brazil
Uploaded: 2025-02-10T11:05:38Z
Duration: 30 min 2 s

Axel Antillon, WA.Technology's Regional Director LatAm, speaks to Gambling Insider Editor Tim Poole about the supplier's progress and goals in Latin America. But there is life outside Brazil...

We discuss:

Axel's career journey through gaming

A focus on Mexico, LatAm's second-biggest market

How is the Mexican market developing?

What technological developments are impacting Mexico's omnichannel offerings?

Axel's new role with the Mexican Gaming Association

Colombia - its market characteristics and what it takes to succeed in this geo

Peru, an uber-competitive market but one WA.Technology has expanded into

Localisation and personalisation - how to avoid grouping everything under one LatAm" umbrella"